A Study On Semi Automatic Dm Technique For Discovering...

CHAPTER TWO 2.1 Introduction The term DM was conceptualised as early as 1990s as a means of addressing the problem of analysing the vast repositories of data that are available to mankind, and being added to continuously. DM has been the oldest yet one of the interesting buzzwords. It involves defining associations, or patterns, or frequent item sets, through the analysis of a given data set. Further-more, the discovered knowledge should be valid, novel, useful, and understandable to the user. Many organizations often underutilize their already existing databases not knowing that there is slot of hidden information that requires to be discovered i.e. interesting patterns or knowledge from these databases. DM disciplines revolve around statistics, artificial intelligence, and pattern recognition. There are two main techniques in DM that is reporting and DM techniques. Our study focuses on semi-automatic DM technique for discovering meaningful relationships from a given data set. There is no hypothesis required t o mine the data (Jans 09). The technique uses exploratory analysis with no predetermined notions about what will constitute an ―interesting outcome (Kantardzi 02). Our research is to apply DM on a given data set extracted from data held in RMIS at JKUAT. The literature review on the methodology used is presented in this chapter under Section 2.4. Before this we have the definition of terms in DM given in section 2.2 defining data mining, concept of knowledgeShow MoreRelatedMarketing Management130471 Words   |  522 Pagesmanagement Sales promotion Personal selling Public relations Understanding individual consumer behaviour Understanding industrial consumer behaviour Customer satisfaction Customer relationship management Marketing of services Rural marketing Types of marketing research Process of marketing research Tools and Techniques of marketing research Applications of marketing research Preparation of marketing research report Online marketing E-commerce Trends in marketing Page No. Marketing management –Read MoreAn Evaluation of an on-Farm Food Safety Program for Ontario Greenhouse Vegetable Producers; a Global Blueprint for Fruit and Vegetable Producers51659 Words   |  207 PagesAn evaluation of an on-farm food safety program for Ontario greenhouse vegetable producers; a global blueprint for fruit and vegetable producers A Thesis Presented to The Faculty of Graduate Studies Of The University of Guelph by Benjamin J. Chapman In partial fulfillment of requirements for the degree of Master of Science February, 2005 ( Benjamin Chapman, 2005 Abstract An evaluation of an on-farm food safety program for Ontario greenhouse vegetable producers; a global