Pros and Cons of Facebook - 1557 Words

Facebook, being one of the most famous social networking sites comes with its own pros and cons. Here in this article, I will try to show some of the advantages and disadvantages of Facebook. It’s No doubt, Facebook has helped a lot to cut down the physical boundaries, and it has its benefits for personal or for business purposes. Read: 10 Facebook tips and Tricks you should know Facebook has helped a lot to create a personal brand for many individuals and for businesses. Moreover, it’s a major source of entertainment for people around the globe. Since, Facebook is a global social networking site available in various languages, country and language is not a barrier. Also, with the Facebook translation feature, you will never miss out†¦show more content†¦Major news usually goes viral on Facebook and you will not miss important updates. Bloggers and Internet marketers can subscribe to popular blog Fan pages and keep themselves up with latest updates. In fact, I have one profile just to gather news. You can see our article on RSS graffiti, which will give you an idea of how you can use Facebook as a personal RSS reader. Facebook as personal portfolio: Advantages of Faceboook Facebook timeline gives a completely new look in terms of your personal profile branding. With the Facebook timeline cover, you can easily create your first impression or you can be creative and you can use the cover pic to tell people about yourself. Also, you can set your certain updates as public and if done strategically, you can use it as your portfolio. For example, if you want people to recognize you as a Facebook business expert (provided you are one), you can set privacy to public for your most commented and liked â€Å"Facebook for business tips, articles and discussions†. This way all your new profile visitors will see your expertise, and will be connecting with you because of your useful and targeted updates. This will also help you to get more subscribers and also help you to get clients as well. The disadvantages of Facebook:Facebook privacy: One of the major concern and disadvantage of the Facebook is to do with Facebook privacy. In the past, it has created many buzz due to suddenShow MoreRelatedPros And Cons Of Facebook987 Words   |  4 PagesFacebook and its Enemies Technology should take the blame for sexting, bullying, identity theft, and many other social issues. However, others may say technology can help conduct schedules, simplify work and home businesses, coordinate activities, communicate with families and much more. Facebook, the   most famous social networking site, comes with its own pros and cons. Facebook though is an enemy to society and single handedly controls the lives of many people. Now, despise what I believe let’sRead More Pros and Cons of Facebook1004 Words   |  5 PagesFacebook Dangers Because students often post detailed and specific information on Facebook (including phone numbers, addresses, class schedules, social plans, etc.) you can be more easily stalked by strangers (or even acquaintances). Identity theft can also be a significant risk of social networking. Personal details like your full name, names of your family members, your phone number, birthday, address, and place of employment can all be used by identity thieves. Passport-style profileRead MoreThe New Age : Pros And Cons Of Facebook1416 Words   |  6 Pages The New Age: The Pros and Cons of Facebook in Health Care Jerkis Fong CUNY School of Professional Studies  The New Age: The Pros and Cons of Facebook in Health Care We have reached a new technological era. An era in which phones, computers, and tablets run our lives. Anywhere you go, you can easily spot a person on their phone, or tablet. These devices have become indispensable. With new technological devices come social media. Social media has been defined by Wikipedia as â€Å"computer-mediatedRead MoreCons And Cons Of Social Media761 Words   |  4 PagesPros and cons of social media – Cheat Sheet At this point we all know that social media is a major asset to marketers, but what exactly are the pros and cons of each? In this post I talk about just that, for the big 6 social media platforms! Instagram Instagram has 400+ million active monthly users which is 20% of internet users and the vast majority (90%) of these are under 35. IT’s a mobile app that lets users share photos and short videos. Pros: Easy and intuitive UI, minimal text on posts andRead MorePros And Cons Of Social Media740 Words   |  3 PagesThere are many pros and cons to social media so I am indifferent about this topic. Some pros of social media is that it helps with communication with people from long distances and its also good for advertising. Some cons are it brings about cyberbullying and it’s really time consuming. These are some reasons why I am indifferent about social media. Social media has changed communication in a whole different way. From facebook to snapchat and so many others, social media has made it extremelyRead MoreSchool Newspaper, Fanshawe Interrobang ( House, 2013 )1504 Words   |  7 PagesUniversity, many of Fanshawe’s students would not be around the area from May through August, meaning that business would be slow during these months if Greig and Peck choose this segment to target (House, 2013). Target Segment 3: High School Students Pros Cons - Students have spending money from part-time job - Have less personal expenses since they usually live with their parents - More inclined to engage in non-alcohol related activities - More free time in the summer months - No direct advertisementRead MorePros and Cons of Using Social Media Tools in Schools973 Words   |  4 Pageshas transformed the world. No longer is communication the same. This is evident in the social media by businesses and individuals alike. Businesses build communities, and raise awareness, through the use of social media sites such as Twitter and Facebook. Education system has also adopted social media tools in the classroom and is now playing a significant role in many schools and universities. However, proper planning has to take place to ensure that these tools are managed effectively in the classroomRead MorePromotion Of The Archery Trade Association1112 Words   |  5 Pagesor services. Radio (18%) †¢ Pros o Large advertising channel o Multiple radio channels o Cheaper than television o Constant †¢ Cons o Limited time frame o Not everyone listens to the radio o No visuals o Listeners avoid advertisements (switching channels) †¢ Costs o $500/month for six months (Planet not included) o Thirty-seconds $6-7 and sixty-seconds $9.50-10.50 (drive-time) Social Media †¢ Pros o Multiple social media channels o All ages are susceptible †¢ Cons o Difficult to penetrate †¢ CostsRead MoreSocial Media And The World Wide Web Essay1731 Words   |  7 Pagesdeveloping skills for their futures. One of the largest known social media site nowadays is Facebook. Facebook is one of the largest corporations when it comes to the social media world. Facebook is widely known for its popularity and its constant development. It currently surpasses any other social media apps or websites to this day. It is by far a revolutionary network. In such a short amount of time period, Facebook is widely known as a billion dollar corporation. It took them less than 10 years to reachRead MorePros And Cons Of Fb Essay737 Words   |  3 PagesOFFLINE MODE:BAVISHA JEMIMA FACEBOOK-A BOON OR BANE FACEBOOK – its official platform for youngsters. Well...this statement has been proven false by our non-teen,teen and our lovely senior citizens.It provides chat facility among people who are connected as friends.People can post their ideas,whereabouts,plans and many more in FB(can say it as acronym for facebook).This world is digitalized and fb is the digitilized form of communication. Communicating

A Comparison of Poetry Essay - 967 Words

A Comparison of Poetry In this essay two poems will be juxtaposed. One of the poems is called My parents kept me from children who were rough. This poem was written by Stephen Spender. Stephen Spender was greatly admired for his work and was knighted in 1983. He lived in the 20th century and died 22 years after W H Auden in 1995 .The second poem chosen is called Funeral Blues and was written by W H Auden. W H Auden was a greatly respected homosexual poet who lived in the 20th century. He was born in 1907 and died in 1973. W H Audens full name was Wystan Hugh Auden. He wrote Funeral Blues in 1936. In the poem My parents kept me from children who were rough a young boy is being bullied†¦show more content†¦The rhythm in Funeral Blues is a very slow one which emphasises the sadness of the poet whereas in the poem My parents kept me from children who were rough there is a medium pace rhythm which accelerates gradually during the poem and then slows down at the end to a slow pace. Both My parents kept me from children who were rough and Funeral Blues have four lines in every verse but the amount of verses in each poem differ since the poem My parents kept me from children who were rough has only three verses whereas Funeral Blues has four. In the poem My parents kept me from children who were rough all three of the verses are set in the past tense whereas in Funeral Blues three of the verses are talking about the present and only one is talking about the past. The verse, which is referring to something in the past, is the one that talks about the man who died. In the poem My parents kept me from children who were rough lines similar to I feared more than tigers their muscles like iron conjures up an image in ones head of large and very muscular boys. An example of the boys abuse and images, which is stated in the poem, is And who threw world like stones and who wore torn clothes. This line shows us that the boys would use bad language and would dress very badly. The imagery in Funeral Blues is one of a heart broken man who is very sad and depressedShow MoreRelatedPoetry Comparison Essay1369 Words   |  6 PagesPoetry Comparison There have been many wars throughout time. Most people learn the facts through: papers, films, books or poems, but I am comparing two similar poems which have different meanings. Wilfred Owen who wrote the poem Dulce et Decorum est or Lord Alfred Tennyson who wrote The Charge of the Light Brigade. They are both based around the theme of war. Lord Alfred Tennyson is pro war and thinks its a good thing to die for your country. His poem was writtenRead MoreComparison Poetry Essay2397 Words   |  10 PagesPoetry Essay Each one of the poems offers a unique view upon love. The first poem by Robert Herrick, To the Virgins to make much of Time, focuses upon the idea of carpe diem. The poem stresses the idea of marriage while love and flesh are still young and believes this gift of virginity to be a great waste if not given while it is still desirable. Marvell also uses the carpe diem theme to his poem ‘To His Coy Mistress,’ however with three certain sections within the poem. The first part elaboratesRead MoreA Comparison of Nature in Romantic Poetry1097 Words   |  5 PagesA Comparison of Nature in Romantic Poetry Wordsworth poetry derives its strength from the passion with which he views nature. Wordsworth has grown tired of the world mankind has created, and turns to nature for contentment. In his poems, Wordsworth associates freedom of emotions with natural things. Each aspect of nature holds a different meaning for Wordsworth. The beauty of morning; silent, bare, excerpt from Composed on Westminster Bridge. A main source of interest for Wordsworth is theRead More Comparison Of Love Poetry: Essay1514 Words   |  7 PagesComparison Of Love Poetry: Rememberby Christina Rossetti, How Do I Love Thee? by Elizabeth Barrett Browning and When We Two Parted by Lord Byron The three poems, Remember by Christina Rossetti; How Do I love Thee? by Elizabeth Barrett Browning and When We Two Parted by Lord Byron, each explore love and loss in their own unique ways. Remember is, as expected from the title, a solemn lament which is a farewell sonnet to her treasured one. How Do I Love Thee? is again a sonnet of love but Read More Welsh Poetry Comparison and Analysis2244 Words   |  9 PagesWelsh Poetry Comparison and Analysis This essay will consider two poems, both written by Welsh authors. The first poem to be discussed will be Dylan Thomas Do Not Go Gentle into That Good Night. Following this, the emphasis will progress to Owen Sheers poem, When You Died, where ongoing comparisons between the two poems will be made. The content of this essay will discuss the themes and ideas present in both poems, and the devices and techniques used to illustrate them. One of the distinctRead MoreComparison of Donne and Jennings Poetry1834 Words   |  8 PagesConsider the ways in which Donne and Jennings use form, structure and language to present their thoughts and ideas. You should make relevant references to your wider reading in the poetry of love. The poem the ‘The Anniversary’ By John Donne, is a metaphysical poem about the sun itself growing older each year, this process reminds Donne that him and his lover are closer to their end. The second poem is called ‘One Flesh’, and is written by Elizabeth Jennings. In the course of this poem JenningsRead MoreEssay Comparison of Poetry of a Different Culture1229 Words   |  5 PagesComparison of Poetry of a Different Culture We live in a society where culture and identity are very important. Culture is the distinctive practices and beliefs of a society. Culture is all about where we live, our language, the food we eat, the clothes we wear, the celebrations we celebrate and the things we value. Many people who live in poorer countries move over to the bigger cities were there are more jobs and money. Many people end up living in a place they dontRead More A Comparison of the Poetry of Emily Dickinson and Robert Frost1062 Words   |  5 PagesThe Poetry of Emily Dickinson and Robert Frost The poetry of Emily Dickinson and Robert Frost contains similar themes and ideas. Both poets attempt to romanticize nature and both speak of death and loneliness. Although they were more than fifty years apart, these two seem to be kindred spirits, poetically speaking. Both focus on the power of nature, death, and loneliness. The main way in which these two differ is in their differing use of tone. The power of nature is a recurring themeRead MoreRupert Brooke And Ww1 Poetry Comparison790 Words   |  4 PagesWorld War One poets Rupert Brooke and Wilfred Owen both use poetry to examine their differing perspectives surrounding the idea of heroism in war. Brooke’s The Soldier depicts an idealistic, patriotic view towards fighting for his country, whereas Owen’s Dulce et Decorum est demonstrates a realistic view of the senseless horrors of war. Both poets utilise similar poetic techniques of imagery and sound devices to express their contradictory views of the atrocious events of the greatest war that theRead MoreA Comparison and Contrast Between the Two Poems, Poetry and Modern Poetry890 Words   |  4 Pages â€Å"I, too, dislike it: There are things that are important beyond all this fiddle.† Poetry has been around for a long time. As the years go by poetry adapts to the time period. However, the authors have different views. Majority of them will read an d enjoy all types of poem, but they have their own opinions. The new, has to be truly unique to the author and to the time period. Shakespeare still had plays that we study, but it is hard to comprehend the message behind the words. Worlds change and the

Project Report for Journal of Clinical Nursing- myassignmenthelp.com

Question: Write about theProject Report for Journal of Clinical Nursing. Answer: Introduction/Background The approved project question is as follows: What knowledge and skills are required for developing the therapeutic relationship/communication with mental health consumers and carers? The rationale for selecting the aforementioned research question is that looking into it would help to establish the essential knowledge, know-how and skill set that mental health nurses need in order to establish and maintain good therapeutic relationship/communication with mental health consumers and carers. Nurse-client therapeutic relationship is very important in nursing practice. In mental health nursing for instance, the nurse-client therapeutic relationship might be the main intervention for working through difficulties and/or promoting growth and awareness (Clark, 2012). Effective nursing practice depends upon an effective relationship between the patient and the mental health nurse. Critical Evaluation A number of scholars have attempted to explore the issue and reported their findings in peer-reviewed journal articles. In their research study, Clark, Parker and Gould (2005) examined the experience of rural generalist nursing personnel working with patients who had mental health illness. A total of 13 registered nurses took part in the study and were working full-time in an acute mental health facility. According to the researchers, the specific skills and knowledge required for building the therapeutic relationship with the mental health patients included nursing knowledge of mental illness, active listening, empathy, assertiveness, observation, patient assessment, humour, problem solving ability, and reflective practice. The strength of this article is that it reveals some of the essential skills that mental health nurses posses or ought to posses when working with their patients. The weakness is that the study used a small sample size of just 13 mental health nurses who were obt ained from a single mental health facility. This may affect the generalizabilty of the findings. This source contributes to my discussion by shedding light on the essential skills and knowledge that nurses in mental health facilities require to be able to have therapeutic communication or relationship with their patients. Other researchers Dinga and Karvinen (2008) carried out a systematic review to find out what the client-nurse therapeutic relationship entails and the way in which healthcare workers including nurses could develop these therapeutic relationships in primary care settings. Trust, interpersonal skills and communication skills were found to be very important for mental health nurses working with clients who have mental illnesses. These skills include listening, paraphrasing, empathy, non-verbal communication, and authenticity (Dinga Karvinen, 2008). The strength of this article is that it describes what a client-nurse therapeutic relationship involves and the skills needed by mental health nurses to develop these relationships and maintain them. The weakness is that the authors included a relatively small sample size of only 9 articles. This affects the generalizability of findings of the study. This source contributes to my discussion by highlighting the skills needed by nurses to esta blish and sustain therapeutic client-nurse relations. In yet a different study, Moreno-Poyato et al. (2017) sought to create changes in the way in which nursing personnel develop the therapeutic relationship within acute psychiatric units as well as to assess the efficacy of implementing evidence via this method. The researchers pointed out psychiatric nurses know that particular skills are needed for developing and maintaining therapeutic relationships with clients. Skills like empathy, teamwork, making a positive first impression, capacity to listen and creating a comfortable and safe environment are essential in fostering and helping the development of a therapeutic relationship (Moreno-Poyato et al., 2017). Reflecting skills are equally crucial. Using reflective skills effectively communicates understanding and acceptance to the patient, builds trust, and facilitates exploration, all of which help to develop therapeutic relationship/communication with the client (Scanlon, 2006). The strength of this article is that it is comprehensi ve, well-written, well-organized, and professionally presented. The weakness is that the study was conducted in just a single psychiatric facility and therefore the findings may not be generalizable to other settings. This source contributes to my discussion by highlighting specific skills that psychiatric nurses need to posses in order to effectively develop and maintain therapeutic relationships with their clients. Dziopa and Ahern (2013) also investigated the subject matter. In their systematic review, they aimed to conceptualize attributes or skills that contribute to the development of a therapeutic relationship in advanced practice mental health/psychiatric nursing. They found out that empathy, understanding, provision of individualized care, providing support, being available/being there, being genuine, showing respect, demonstrating clear boundaries and promoting equality are vital in developing a therapeutic relationship between a mental health nurse and his/her patient. The strength of this article is the fact that it highlights crucial skills that advanced practice clinicians should continuously review and refine to foster and sustain a therapeutic relationship with their patient. This source contributes to my discussion by identifying a number of skills that mental health nurses need to have for them to develop a therapeutic relationship with their client. Critical Observation While on placement at Bankstown Hospital, I was able to critically observe the practices within my clinical area in relation to the research question. What I observed is that in developing the therapeutic relationship with mental health consumers and their carers at the healthcare organization, the mental health nurses exhibited knowledge in mental illness. This is in line with literature findings. According to Dinga and Karvinen (2008), nurses should possess a very sound knowledge of mental illness in order to properly read what is going on. In addition, having knowledge of mental illness allows the nurses to be able to communicate well with the client and work with the client, not against him or her. The nurses at Bankstown Hospital also exhibited skills such as active listening, for example when they sat quietly with the patients and listened to them. This greatly helped to develop therapeutic relationship and effective communication between the mental health nurses and the client /patient. In addition, they exhibited empathy. The nurses knew that these patients came in an acute state and were practically left in the care of the nurses and it was sometimes rather frightening for those patients. By displaying empathy, the nurses are able imagine walking in the shoes of their patients in order to truly comprehend what they may be feeling, and this really helps to developed a relationship between the nurses and the patients (Cahill, Paley Hardy, 2013). Another vital skill that was observed is patient assessment when the nurses observed and assessed their patients to ensure ongoing patient of the client. Schroeder (2013) pointed out that critical, continuous assessment is of great importance in ensuring the ongoing safety of patients. Having outstanding patient assessment skills makes it easier for the mental health nurse to work with his/her patient and to predict a way forward in the patients care. This in turn helps to foster good therapeutic relationship with the mental health patient and his/her carer (Hem Heggen, 2010). The other skill that was observed in the mental health nurses is assertiveness. Assertion, as Clark (2012) stated, is the ability of the mental health nurse to challenge a client in a therapeutic context and attain positive outcome. Also, the skill of problem solving, empower and educate the patients was displayed by the nurses. Furthermore, they demonstrated the ability to communicate well with the clients. Mental health nurses must communicate effectively with their clients as this is critical in developing therapeutic relationships with the clients (Hewitt Coffey, 2005). Lastly, they demonstrated humour which made the patients smile, and in so doing develop great therapeutic relationship with the patients. Cahill, Paley and Hardy (2013) mentioned that if possible, mental health nurses should maintain a sense of humour and give the patient a smile as this helps to establish a good therapeutic relationship. For future practice, it is recommended that mental health nurses should seek to gain relevant knowledge in mental illness. They should also strive to develop a number of crucial skills including effective communication skills, good sense of humour, active listening, understanding, respect, empathy, and assertiveness. These skills and knowledge are of great importance in developing and maintaining the th erapeutic relationship/communication with mental health consumers and their carers. Conclusion To sum up, there is a need for improvement in effective people skills from some healthcare professionals with mental health patients. Nurses and psychiatrists in mental health facilities need to gain the essential knowledge to effectively establish therapeutic relationships. They should strive to refine their knowledge in mental illness. They should also acquire various skills such as interpersonal skills, effective communication skills, reflecting skills, problem-solving ability, humour, listening, understanding, empathy, being genuine and show respect. Having these critical skills would help the mental health nurse develop and maintain therapeutic relationship/communication with the mental health client and their carer. References Cahill, J., Paley, G., Hardy, G. (2013). What do patients find helpful in psychotherapy? Implications for the therapeutic relationship in mental health nursing. J Psychiatr Ment Health Nurs, 20(9):782791. Clark L. (2012). The therapeutic relationship and Mental Health Nursing: it is time to articulate what we do! J Psychiatr Ment Health Nurs, 19(9):839843. Clark, C., Parker, E., Gould, T. (2005). Ruralist generalist nurses perceptions of the effectiveness of their therapeutic inter-ventions for patients with mental illness, Australian Journal Rural Health, 8(13): 205-213. Dinga, B., Karvinen, O. (2008). Building therapeutic relationships with mental health clients in primary care settings. Journal of Clinical Nursing, vol. 8, p. 643-652. Dziopa F, Ahern K. (2013). What Makes a Quality Therapeutic Relationship in Psychiatric/Mental Health Nursing?: A Review of the Research Literature. Internet J Adv Nurs Pract, 10(1): 12-26. Hem, M. H., Heggen, K. (2010). Being professional and being human: one nurses relationship with a psychiatric patient. J Adv Nurs, 43(1):101108. Hewitt, J., Coffey, M. (2005). Therapeutic working relationships with people with schizophrenia: literature review. J Adv Nurs, 52(5):561570. Moreno-Poyato, A. R., Degad-Hito, P., Suarez-Perez., Leyva-Moral, J. (2017). Implementation of evidence on the nurse-patient relationship in psychiatric wards through a mixed method design: Study protocol. BMC Nurs, 16(1): 34-39. Schroeder, R. (2013). The seriously mentally ill older adult: perceptions of the patient-provider relationship. Perspect Psychiatr Care, 49(1):3040. Scanlon, A. (2006). Psychiatric nurses perceptions of the constituents of the therapeutic relationship: a grounded theory study. J Psychiatr Ment Health Nurs,13(3):319329.

Westpac CSR Essay Example

Westpac CSR Essay The origin of the CARS reporting can be included as Shaping the future landscape and managing the current landscape. It contains several meanings. For the external stakeholders, the company seeks to not only focus on increasing the shareholder value, but anticipate the most pressing emerging societal issues to benefit the customers and the wider community as well. For the internal stakeholder, the company wants to continually improve the staff morale by creating a company where people want to work. In order to achieve this, the company has issued its Social Impact Report since 2002. The report shows clear assure of performance against more than 70 indicators covering social, environmental and economic dimensions. 2. Situation of Western 1. 1 Key issues The issues that are currently most material to Western group are illustrated as follow. The first issue is customer service that focuses on how to build deeper relationships with customers. The second issue is regulation that considers how to ensure productively engage in regulatory discussions to create a better financial system. We will write a custom essay sample on Westpac CSR specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Westpac CSR specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Westpac CSR specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The third issue is multi-brand that focuses on how to ensure keep the brands distinctive and respect customer choice. The fourth issue is future growth that given global uncertainties and lower rates of domestic credit growth. The fifth issue is IT systems that concerns about IT stability and security across the industry and what Western are doing about it. The sixth issue is employee development that concerns how to ensure employees are given opportunities to develop and how to equip them with the skills to address the challenges of the future. The seventh issue is responsible lending and investment that concerns how to make sure Western group take account of the challenges of their changing world by considering environmental, social and governance issues in their investments and lending. The eighth issue is climate change that includes the challenge of reducing emissions whilst growing business and transitioning financing activities to low emission activities and industries. The last one is diversity and flexibility that considers how to build on early progress to ensure that Western group continues to be a place where the best people want to work. As the commitment to corporate responsibility of Western group is by fully integrating corporate responsibility into the way do ore component of Wastepapers culture and corporate strategy including managing environmental impact. 1. 2 Key stakeholder The major stakeholder of Western group includes suppliers, shareholder, employees, partners, customers, environment, and community. Wastepapers CEO has overall responsibility for the Groups environmental policies and performance with Board oversight via the Board Sustainability Committee, which includes monitoring strategic and operational response to climate change. Wastepapers Environmental Coordinator co-ordinates the environmental policy development and ensures that the implementation of its objectives and reporting responsibilities are consistent group wide. Wastepapers Environmental Advisory Group is central to the management of operational issues including taking account environmental impact into lending process for customers across the group as well as development and implementation of energy management and emissions reduction programs. 1. 2. Suppliers The sustainable supply chain practices of Western group were top-rated for the banking sector by 2011 DOD Jones Sustainability indexes. Western group have continued to roll out their sustainable supply chain management (SCM) framework o suppliers with continuous improvement of the SCM framework, which allow Western to target suppliers more efficiently comply with SCM requirements. Paper is a core resource of Western and is created from limited global resources by production processes that c an have negative social and environmental impacts. The objective of Western is to minimize the quantity of paper purchased and maximize the sustainable qualities of the paper used consistent with business requirements. The Western Group requires its suppliers with sustainable forestry management practices and clean production processes. Also Western is committed to working with its suppliers to improve the social, ethical and environmental business practices of its supply chain and reduce packaging. If suppliers do not meet the criteria outlined in paper purchasing policy, Western will work with them to remedy gaps in performance or end relationships with those suppliers who fail to demonstrate sufficient improvement over time. Western also engage suppliers, business partners, industry colleagues, customers and other stakeholders, and seek to collaborate with them to implement the paper purchasing policy. 1. 2. 2 Customers The most significant impact Western group can have is to assist its customers transition to a low carbon economy by managing the emissions from their products and services. Sustainability objectives of customer set by Western in 2011 was that to be ranked as the top 12 for net promoter score (NAPS) in Australia amongst the major banks and SST. George banking group, achieved NAPS scores of +1 for retail and -12 for business in Western New Zealand and to be top 3 regional player in carbon related markets by 2013. 1. 2. 3 Employees Employees of Western were encouraged to participate in initiatives through sustainability employee program, Our Tomorrow, with membership of more than 2500 employees. Additionally, 85% of Western employees have participated in volunteering or fund raising activities like charity walks, charity bike rides, donations and so on. As the program of getting off the treadmill, the proportion of women in management at Western has risen from 14% to 45% between 1994 and December percentage of women in senior management roles to 40% by the end of 2014 and implement initiatives to address outcomes of diversity audit. 1. 2. 4 Environment Western started concern about the environment impact since 1992. For example, In 992 Western was a founding signatory to the United Nations Environment Program Finance Initiative. In 2006 Western formed the Australian Business Roundtable on Climate Change, which commissioned significant research on the economic impact of climate change, with five other corporations and the Australian Conservation Foundation. In 2007 Western formed a further group of nine companies, which commissioned further research into the barriers to the rapid development and deployment of low and zero emission technology. Western continue to participate in the carbon Disclosure Project and it is the only bank to achieve a 100 point that AAA dating in the 2007 climate Disclosure Leadership Index. Also, Western volunteers rolled up their sleeves to help turn destruction into something positive like helping create a walking trail in the overgrown wilderness of rain forest bush adjacent to the school after the fires hit the east coast in 2001. The major problem of environment for Western is Climate Change. The approach of Western to climate change is to minimize direct environmental footprint; manage climate risks and build capacity across the business; develop products and services that drive positive environmental outcomes; engage employees around climate change issues and impacts; and communicate and advocate within the wider community. 1. 2. 5 Community Western group has community partnership program based on the premise that they can have a bigger impact on society by working closely with several key community groups over the long term and helping their partners find innovative ways to address the social issues. Western group piloted local working groups focused on environmental and community projects at four of their large key sites, in addition to existing local community engagement across their brands. Western group provides not-for-profit organization community groups with access to specialized business and finance tools and training that help them grow their capacity to deliver community services and support, such as business and financial management workshops, Western community solutions package and pro-bono support. Western has also committed to helping sustain indigenous communities that Western has worked together with indigenous Enterprise Partnerships since 2001. Additionally, Western has been a national sponsor of the JUDD Walk to Cure Diabetes since 1998. Each year employees will help raise money. Furthermore, the Western foundation helps to provide disadvantaged young people with training and a new chance in life. In 2011, Western set sustainability objectives of community that is to reduce scope 1 and 2 emissions by 30% on 2008 levels by 2013, embed organizational mentoring into operational process by 2013, provide management on your money program to 45000 new Islanders by 2013 and launch a major initiative to help address social disadvantages. 3. Analysis of CARS Reporting Issues Using GRID Approaches According to analysis above, there are nine material issues which will influence CARS porting of Western. The following paragraphs will try to analyses these issues with GRID approach. . 3 Economic Perspective due to the 6% increase in housing loan and the offset by the 1% decline in business loan. The decline in business loan indicated the unsatisfactory economic environment. The increase in housing loan indicated that Western had a very good relationship with customers. This could be verified by the increase of customer number which is from 11. 8 (millions) in 2010 to 12. 2 (millions) in 2011 . However, Western still failed to achieve some objectives in relation to customer service. For nonuser NAPS which seeks to measure advocacy of customers, SST. George and Western were ranked 1 and 4 respectively in 2011 amongst the major banks rather than 1 and 2. Furthermore, Western in New Zealand has not achieved NAPS scores of +1 for retail and -12 for business either. Therefore, customer service still needs to be improved. Table 3. 1: Net profits of Western 2011 $m 2010 $m 2009 $m Interest income 38,098 34,1 51 30446 Net profit attributable to owners of Western 6,991 6,346 3446 It can be seen from Table 3. 2 below, salaries and other staff expenses increased by $ 65 million compared to 2010. One factor that contributed the increase was the average salary increase of 4% from January 2011, which indicated that Western aimed to increase employees benefits. Equipment and occupancy expenses were $1,115 million, an increase of $33 million compared to 2010. The increase was largely associated with refurbishment and expansion of brand and ATM networks. Table 3. 2: Operating expenses of Western Salaries and other staff expenses 4,055 3,990 3,806 Equipment and occupancy expenses 1,115 1 ,082 926 2,344 2,439 Total operating expenses 7,406 7,416 7,171 1. Social Perspective As Western is a multi-brand company, different brands will have different ways to improve customer service and develop deeper customer relationship. For example, Western Retail Business Banking launched Local Business Sentiment Survey to give the companys business customers insights into local issues and the strategies to deal with them. However, Western New Zealand used new innovations to improve customer servic e. Western has made a very good process on their objectives this year to achieve gender equality. Western now has 37. 5% women on the leadership role compared with that of 35. 4% in 2010 and has been working hard to move awards its 40% goal. Western and business bank also provides women with education, information and networking opportunities. Western has improved the reliability of IT system significantly during 2011. The number of technology related outages has reduced by a further 40%, which made critical customer related systems now available for customers. For example, Western New Zealand adopted Smart Deposit machines and Cash Exchange machines, which successfully helped the company to reduce branch queues by 40%, in order to provide better customer service. Western needs to make its service more efficient and improve its products continually. By process improvements, Western has achieved the reduction of customer complaints by 42%. This is due to the efficiency of service which will reduce the waiting time of customer. Western also tries to develop more innovative products to make customers more satisfied. For example, the Altitude Platinum Card was awarded Smart Investors best full featured credit card and Canned was awarded five stars to the Altitude Classic/Gold/ Platinum and Earth Platinum cards in 2011. Western also cares much about employees education level. For example, Bank of Melbourne invested over 7,000 hours of training and development in all of the people. Western has a very high employee engagement. Annual Employee Survey indicated that our employees remain highly engaged, with the employee engagement in 2011 result up one percentage point to 81%. Encouragingly, the People Leader Index of Western has again improved and is now at 83%, placing us above the Global High Performing Norm of 82%. Table 3. 3 Community Investment 2011 2010 2009 Community investment Financial reporting basis ($m) 135 136 Community investment GRID reporting basis ($m) 155 116 One performance indicator of social responsibility is the community investment. It can be seen from table 3. , community investment increased significantly in 2011 compared with that in 2010 from GRID perspective. By comparison, from financial perspective, the community investment decreased slightly. However, if the company compares the data in 2010 and 2011 with the years before, it can be seen that the community investment increases significantly. 1. 5 Environmental Perspective The climate change is a global issue faced by all organizations. The amount of CA emission released by organizations is a very important factor which could be used to measure the companys corporate social responsibility. The process of replacing outdated equipments with more energy efficient ones helps Western to reduce the release of CA emissions, with the estimate of 1 5000 tones reduction during the year. According to CARS report of Western, total scope 1 and 2 emissions has reduced from 189,425 tones in 2010 18th,124 tones minion and total scope 3 emissions reduced from 70457 tones to 57163 tones which is a satisfactory result. The reduction of paper use from 6655 tones to 6262 tones contributed a lot to the reduction of emission. 4. Recommendation for Solutions and Explanation According to the behaviors that Western undertook to solve the CARS problems eased on GRID approaches, it seems to be the right way to achieve the ambition of CARS reporting like respect, sustainability and responsibility. 1. 6 Economic Perspective The actions Western took may decrease the profit in dollars in short term, but in long run, since Western tried to establish a strong relationship with customers as well as increase employees values, a lot merits may occur to underpin the profit generation process and achieve a sustainability of profit of Western. . 7 Social Perspective Based on analyzing the issues of suppliers, Western decided to do business with the appliers that comply with SCM in order to reduce the paper usage so that CA emission would decrease. It is a necessary way to discharge the responsibility of Western to protect the sustainability of environment, and helpful to sustain a long- term profitable development of the org anization. However, a problem occurs. Concerns only about one aspect of suppliers cannot help achieve overall sustainability of organization. For example, reducing the paper use for serving the The way to tackle it is caring about the relations among different stakeholders and trying to balancing them when there is conflict among each other. In terms of the aspect of customers, Western launched surveys, improved the reliability of IT systems, and provided services that are more efficient as well as changing product portfolio along with the changing tastes of customers, all these actions contributed to the sustainability of Western. Firstly, surveys identified customers preferences and Western was able to follow them in order to achieve a sustainable development. Secondly, advanced IT systems reduced complaint rates and enhanced efficiency helps retain customers, build reputation, saving resources and attract potential customers. Finally, launching different products according to different needs may enlarge the range of customers and increase the economic scale of organization. However, there is still a gap between the objective of rank 1 or 2 and the real situation, thus there should be a deeper analysis about whether Western did focus on certain customers rather than other else, which damaged the long-term development of organization. Western also concerned about employees sustainable development. It paid attention to equity of gender, education level and safety of working environment, which helped achieve the aim of CARS reporting of respecting he employees rights like equality, self-development and safety. In addition, since Western had done a lot in this area, employees may work even harder and stay longer in return, which contribute to the sustainability of organization. Additionally, Western invested a lot in communities so that money goes into different areas where needed and social sustainability can be improved. 1. 8 Environmental Perspective Finally, in relation to the environment aspect, Western endeavourer to reduce the emission of CA, which would assist in attaining the environmental sustainability.